We're named after a mistake.
It's a universal pattern that keeps repeating. Every new technology gets pushed into the shape of what already exists. The first car was a horse carriage with an engine. The first films were filmed theatre. The first websites were digital brochures. Often it takes years before someone realises you can do something completely different with the new technology.
We see it happening again. AI gets bolted onto the old way of working, the same steps, the same documents, only faster, and everyone calls it innovation. We named our company after that mistake, so we don't make it ourselves.
Some people optimize the carriage. We question the horse.
What we believe comes down to three things.
One.
You only learn from something that exists. A plan can work on paper and still fall apart at the first real user. That's why we build something that works as fast as possible. We call that make to think. Then you see what really happens, instead of what everyone hoped. Slow is not the same as careful. If you build on an assumption for a year, you've gone a year without checking whether it holds.
Two.
We don't come to stay. We build inside your team until you can do it yourselves. Then we leave. What we set up stays behind and works without us, from the way of working to the agreements on what AI may and may not do.
Three.
Your business is too important for software that almost fits. Today most companies run on a stack of SaaS products. Each solves a piece, each costs licences, and each has to be adapted just to fit. That made sense when building it yourself was expensive and slow. That time is over. AI makes building almost free, so software that does exactly what your business needs is no longer a luxury. If you can build it yourself, you no longer have to choose from what others came up with, and you stop paying every month for the compromises.
That's all. Build faster. Build alongside you until you can do it yourself. And never again be stuck with software that almost fits.
The founders of Horseless